(Free) Webinar Announcement: "Effective Friends Marketing"

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Posted by jim

Communications & Marketing is a broad topic – sometimes frustratingly so. After all, essentially everything your organization does has strategic communications implications. However, the concept is difficult to isolate and grapple with on its own, particularly in today’s rapidly evolving communications landscape. And today, COVID-19 and its fallout add yet another level of complexity to the equation!

With these conundrums in mind, MALF is pleased to spotlight Communications & Marketing during our last webinar of 2020. Please join us 1:00-2:30 p.m. CT on Monday, December 7 for “’Friend-ly Tips’: Effective Friends Marketing.”

Kim Horton, Sr. Director of Communications at The Friends of the Saint Paul Public Library, will lead and keynote this session. Horton honed her craft as an independent strategist, working with an array of Minnesota-based nonprofits and cultural institutions including Literacy Minnesota and The Ordway Center for the Performing Arts.

She pivoted to Friends work four years ago. In addition to her work with and on behalf of Saint Paul Public Library, Horton is a staff consultant for Library Strategies Consulting Group. In that capacity, she has led branding and messaging campaigns for library entities in Gloucester and Louisville – to name just two from her recent repertoire. Her trainings have also benefited dozens of smaller libraries, particularly in MN and ND.

As is doubtless the case in most communities, 2020 is proving an eventful year for library funding in Saint Paul. Last month, Horton spearheaded an innovative, grassroots public awareness campaign to benefit SPPL. It included the distribution of more than a thousand Friends-branded yard signs across all seven wards of Saint Paul. Horton will tell us a little about it, and scale her learnings from this and many other illustrative marketing campaigns to Friends in communities of all sizes.

This webinar is FREE to attend, but you must pre-register. Click here to claim your seat. (Please do so by December 6.)

MALF Welcomes Three New Directors

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Posted by jim under Announcements

MALF is thrilled to close out 2020, and start up the New Year, with three new leaders. Each brings experience and a skill set that will be a major asset to our board of directors. It’s our pleasure to introduce you to each in turn:
 
Ed Fagerlund is a retired economist from Stillwater. He appreciates how libraries help citizens, how Friends groups help libraries, and how MALF helps Friends groups. Ed is already intimately familiar with MALF’s mission and work, having already spent one term on our board (about a decade ago). Moreover, he served as organization treasurer in 2012-2013 – a key leadership post he will return to in 2021. 

Before retirement, Ed’s diverse career in his field included time as a Peace Corps volunteer at an Ecuador credit union, and teaching economics in Kansas and Minnesota. His financial acumen will be a huge boon to MALF operations.
 
Marjorie (Marge) McPeak enjoyed a long and fruitful tenure with Hennepin County Library, one of the largest library systems in the country. Over the course of nearly three decades, she rotated between the Southdale, Penn Lake, Edina and Eden Prairie locations during pivotal points in those libraries’ history. (For example, Marge saw the grand opening of the 60,000-square-foot Southdale branch and the evolution of Eden Prairie from a double-wide trailer to a 10,000-square-foot building.)

After retiring in 1996, Marge moved to the Lake Vermilion area. In her new home, she has deployed her hard-won expertise on the board of the Arrowhead Regional Library system.
 
Carol Steele is a long-time member of the Friends of the Grand Rapids Area Library – where she spent seven years as either president or co-chair. The local Friends marked several singular achievements over her tenure. For example, attendance at annual meetings increased six-fold, due in large part to efforts enacted by Carol.

Over the National Friends of Library Week in 2013 alone, the Friends’ promotional efforts netted a +25% increase in membership. Carol's group gained a national commendation that same year from the American Library Association for their robust Friends Week efforts.

Friends of the Grand Rapids Area Library honored Carol as a Standout Friend during the MALF recognition program's debut year (2016).

WELCOME, Ed, Marge and Carol!