Although they vary widely in mission, Minnesota’s many nonprofits share the same year-end fundraising calendar. It kicks off with our state’s all-but-official giving holiday, Give to the Max Day (next set for November 16, 2023). Following close on its heels is the national equivalent, Giving Tuesday (set for November 28). December brings no relief as fundraisers of all types vie for coveted year-end donations until the New Year.
MALF regularly hears from members that it is difficult for Friends of the Library to reach donors during this critical but crowded period.
Fortunately for us all, a solution already exists!
United for Libraries, the Friends and trustees arm of the American Library Association, hosts an annual commendation of library boosters called National Friends of Libraries Week. Conveniently for those of us in Minnesota, this observance traditionally falls in late October. It’s the perfect opportunity to celebrate and fundraise well before November opens up that jam-packed period for donor activity.
What is National Friends of Libraries Week, exactly? In short, it is what you make of it! United for Libraries provides Friends with a library of actionable ideas and material templates. Ultimately, though, it falls to organizers in every participating community to determine just how they mark the occasion.
That will be the focus of MALF’s next webinar, “Making the Most of ‘National Friends of Libraries Week’.” Join us over the lunch hour on Thursday, May 11 for a discussion led by UFL marketing and membership manager Jillian Wentworth.
In addition to covering the “brass tacks,” Jillian will share some case studies and take your questions around how to make the most of National Friends of Libraries Week.
As always, attendance is free but you must register ahead of time. Please do so here, no later than Monday, May 8. Please direct all questions to the MALF office at email@example.com.