Two Popular 'Giving Holidays' Fast Approaching

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Posted by jim under Fundraising

November 19 - Give to the Max Day
COVID-19 has upended a host of 2020 holidays and traditions. Happily, this year's Give to the Max Day is not one of them. Minnesota's semi-official giving holiday is a-go for Thursday, November 19. As in years past, GTMD brings with it a host of “bonus” fundraising opportunities. In total, a prize pool of $100,000 will be distributed to eligible nonprofits across 140 so-called golden ticket giveaways.

Friends of the Library across Minnesota have reported great success with Give to the Max Day – in no small part because of the campaign’s longevity, visibility, and donor trust. And the prospect of a $500-$6,000 golden ticket (one is awarded every 15 minutes) sure doesn’t hurt!

New to GTMD? 
Click here for donation solicitation tips and promotional resources.
 
December 1 - Giving Tuesday
If there’s a downside to Give to the Max Day, it is that Friends often find themselves competing with other nonprofits in their area for the same charitable dollars. As an alternative (or supplement to) next month’s competitive Give to the Max Day, consider Giving Tuesday.

Brainchild of the United Nations Foundation, Giving Tuesday falls the Tuesday after Thanksgiving (in this case, Sunday, December 1), and is intended as a charitable counterweight to the commercialism of Black Friday. Since its inception in 2012, nonprofit fundraising on this day has ballooned from <$20 million to upwards of $400 million.

Now a standalone organization with leadership support from the Gates Foundation, Giving Tuesday offers nonprofits of all types a valuable toolkit, communications templates, and other tips for making the most of this giving “holiday.”  
Click here for further details (including, again, that treasure trove of usable resources).

"Virtual Galas, Real-World Lessons"

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Posted by jim

 

Dinnertime galas – where Friends and other donors wine and dine with popular authors to benefit their library – are a favorite fundraiser model in communities large and small. For obvious reasons, though, it’s not a strategy that translates with great ease into the digital space!

Fresh off their first-ever virtual Opus & Olives event (Minnesota’s largest Friends-sponsored author gala, and one that’s been on the scene 16 years), The Friends of the Saint Paul Public Library are hosting a FREE webinar on the subject.


Liz Boyd (Director of Special Events) and Greg Giles (Sr. Director of Development) will recap what went well, what didn’t, and offer replicable ideas worth your consideration. Hosts will also welcome your stories about transitioning long-standing fundraisers to the virtual space – good, bad, and otherwise!

“Virtual Galas, Real-World Lessons” will take place 12:00-1:00 p.m. on Wednesday, October 14. 
Click here to register for the free webinar.

'Saturday Splash' Recap

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Posted by jim under Programming

wkkk.jpgICYMI: Friends from Crookston to Rochester – and many points in between – convened virtually on September 19 for MALF’s inaugural Saturday Splash mini-conference. New York Times bestselling novelist William Kent Krueger delivered a stirring keynote on the timeless power of storytelling, and emceed MALF’s annual awards presentation.
 
If you missed the morning’s “edu-tainment,” care to revisit, or want to share with colleagues, Saturday Splash is now available for encore viewing on YouTube.

 
  ●  Saturday Splash (all segments) [1:50:43]
  ●  Evy Nordley Awards [41:51]
  ●  2020 Stand Up Friends Montage (full) [13:16]
 
If you joined us on the 19th and have not yet filled out the attendee survey, we would greatly appreciate your candid thoughts on Saturday Splash (both content and mode of delivery). Your feedback will be a shaping factor in MALF’s future virtual programming!