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Minnesota Council of Nonprofits 'Unsung Hero' Award

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Posted by jim under Awards

“Minnesota Nice” is well understood and documented, but we would contend that “Minnesota Modesty” is no less pervasive. Every day, Friends of the Library work tirelessly but unassumingly to better their local libraries. They rarely receive the recognition that their selfless contributions deserve.

The Minnesota Council of Nonprofits knows this, too. For the past three years, the organization has offered its Virginia McKnight Binger Unsung Hero Award, “in acknowledgment of the recipient’s role in creating a positive impact on Minnesota.”

While the award is a competitive one, top prize includes $10,000 and a special recognition at MCN’s annual conference in November. Candidates must be Minnesota residents, and self-nominations will not be accepted. Otherwise, eligibility criteria are few!


Click here to access application procedures and read up on 2015-2017 recipients, to better gauge if the colleague you have in mind would be competitive. Submit by Friday, May 25. As always, good luck!

2018 Nonprofit 'Mission' Awards

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Posted by jim

Even when a Friends organization boasts an Unsung Hero worthy of statewide recognition, their successes still invariably represent a group effort. For this reason, MCN also invites nominations for its 2018 Nonprofit Mission Awards.

As the name suggests, Mission Awards recognize outstanding organizational achievements in further of a nonprofit’s objectives. They are granted annually, and in four categories: Responsive Philanthropy, Anti-Racism Initiatives, Advocacy, and Innovation. In particular, these last two are well suited to Friends of the Library priorities and accomplishments.

In this case, Friends leaders are welcome to submit their own organization for consideration (although formal affiliation is not required to put forward a nomination). A Minnesota Council of Nonprofits panel will winnow down the list of nominees to a set of finalists, which will be voted on by MCN membership.

As with the Unsung Hero Award, you can read up on previous years’ winners, to determine if your Friends of the Library are a good fit. 
Click here to learn more. Submit your application no later than Monday, May 21!

How Friends Attract & Retain Young Donors, Pt. 3

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Posted by jim under Donors

MALF is pleased to present this three-part miniseries on Millennial donors, adapted with permission from a piece originally prepared by and for Library Strategies, our office management firm. We've heard from you, our members, that this is a topic of great and increasing importance.

Tip 4: Don't "Be On" Social Media. Use Social Media.

Invest time and energy in the three core social media platforms: Facebook, Instagram, and Twitter. However, be aware of an all too-common fundraising pitfall.

Nonprofits – particularly small ones and those who’ve traditionally catered to older donors – often excitedly turn to social media, but immediately become disenchanted when the donations do not effortlessly poor in. They delete their Facebook and Twitter or simply let the organization’s social media presence go dormant.

This misses the point entirely. Although - as we discussed in detail in Part 2 - they are practitioners of online and mobile giving, Millennials want something different from social media. Instead of a fundraising organ, think of social media as a storytelling and relationship building tool. Young donors follow institutions because they want to hear about their mission in action. Repeated exposure to positive messages makes these individuals more receptive to “asks” over the long term. Is this ideal for your purposes? Perhaps not – but think long term. Eighty-eight percent of Americans aged 18-29 use Facebook, and 76 percent of Facebook users turn to the site daily.

Do you really want to miss out on this time and attention?