3 Free Webinars To Fine-Tune Your Year-End Giving Campaign

Happy #GivingTuesday! If your Friends of the Library are running a campaign in conjunction with the nation’s unofficial “giving holiday,” we wish you well.

But if you missed out on November’s prime giving holidays (Giving Tuesday and Minnesota’s own Give to the Max Day), don’t despair. Studies indicate that more than 30% of all charitable giving takes place over the month of December. Friends of the Library deserve a piece of that pie.

We’ve rounded up a digest of the season’s best FREE webinars for volunteer fundraisers. Perfect for beginners, these 60-90- minute courses will put you well on your way towards a successful year-end giving campaign.

Webinar: End of Year Appeal Writing – Made Easy!
Source: Bloomerang

Drafting a gift solicitation letter is surprisingly difficult. It needs to follow certain conventions, but also stand out from the flood of mail donors receive around the holidays. It needs to be compelling, but also relatively short. It also needs to include a clear ask for monetary support, but cannot come across as too “mercenary.”

Webinar: 5 Proven Year-End Giving Strategies to Grow Revenue
Source: NonProfitPro

There’s more to year-end giving than penning a letter and stuffing envelopes. A good campaign is prefaced by intentional donor segmentation, prospecting and cultivation. It is also governed by a timetable and requires a clear delineation of responsibilities. Patrick Schmitt, CEO of FreeWill, covers all that and more in this 57-minute webinar.

Webinar: Maximize End-of-Year Fundraising for Planned & Major Gifts
Source: FreeWill

“Major gifts” is a loose term; for a nonprofit with an annual operating budget less than $50k, $1,000 is a good yardstick. Estate gifts may spring immediately to mind, but such bequests are only part of the conversation. Prospective major donors can also contribute significant gifts from IRAs via qualified charitable distribution (QCD), liquidation of stocks or real estate, and other channels. But only if they – and you – know how.