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Impromptu COVID-19 Fundraising "Holidays"

COVID-19 is turning our calendars upside down, and is creating or exacerbating acute needs in every community. With these realities in mind, several of the nation’s largest grassroots giving initiatives are pivoting to orchestrate giving campaigns over the next month. Opportunities for your Friends to consider:

#GivingTuesdayNow
Not the least of these is Giving Tuesday. For nearly a decade, this self-described “global generosity movement” has offered a platform and tools to empower charities across the world to raise needed funds. (Last year alone, participants raised a combined $2 billion globally.) Giving Tuesday customarily falls late in the year. In recognition of the urgent needs felt by the nonprofits who rely on this giving holiday the most, organizers have just announced a spring supplement called Giving Tuesday Now.

Mark your calendars now for Tuesday, May 5.

#GivingTuesdayNow is gearing up fast. A treasure trove of messaging, templates, and social media strategies are available FREE here. (Sign up for their e-newsletter to keep abreast of additional resources and promotional opportunities as these come online.)


#GiveAtHomeMN
Closer to home, GiveMN – orchestrators behind Give to the Max Day each November – are offering a similar opportunity. Dubbed #GiveAtHomeMN, this weeklong giving campaign will leverage GiveMN’s popular giving platforms to benefit our favorite charities in this time of unprecedented need. GiveMN will also donate proceeds from online processing fees back to participating nonprofits in the form of a rebate.

#GiveAtHomeMN is slated for May 1-8Bookmark their webpage to keep apprised of resources and other developments scheduled to become available in the next week.