Giving Tuesday 2019 Is Fast Approaching

November and December are a crucial time for any nonprofit’s fundraising efforts. According to one recent estimate, 30 percent of all charitable gifts are made in December alone.

Unfortunately, the corollary to this statistic is that nonprofits must compete with one another for notice and donor dollars during this key window. As an alternative (or supplement to) next week’s competitive Give to the Max Day – and in an effort to beat the glut of year-end communications your donors will doubtless receive from other organizations – consider Giving Tuesday.

Brainchild of the United Nations Foundation, Giving Tuesday falls the Tuesday after Thanksgiving, and is intended as a charitable counterweight to the commercialism of Black Friday. Since its inception in 2012, nonprofit fundraising on this day has ballooned from < $20 million to upwards of $400 million.

Now a standalone organization with leadership support from the Gates Foundation, Giving Tuesday offers nonprofits of all types a valuable toolkit, communications templates, and other tips for making the most of this giving “holiday.”  

Last year, dozens of Friends of the Library groups – from Jacksonville, Florida to Lansing, Michigan, to Redding, California – got in on the action. There is still time to make plans before the eighth annual Giving Tuesday on Tuesday, December 3. You can
 click here to learn more!