Webinar Recap: 'Marketing Tune-Up Clinic'

Marketing is a multi-faceted and sometimes daunting prospect, but it’s an area of operations that no nonprofit can afford to neglect.

Kathy Dempsey, the nationally acclaimed Accidental Library Marketer, joined us earlier this month for a “low stress, high yield” marketing tune-up clinic. Topics of special note included branding, the design and strategic use of print collateral, and how best to partner with one’s library on overarching marketing efforts.

If you missed the webinar, don’t worry. The full 90-minute program is available for replay on our YouTube channel. Moreover, our speaker graciously left all attendees with a handout of suggested readings. If you would like a copy of this handout and the presentation slide deck, simply email our office a
t info@mnlibraryfriends.org.