Announcing "Making New Friends: Volunteer Recruitment and Cultivation"

"It’s so hard to find good help these days.” It’s trite, but true – and something MALF hears regularly from Friends of the Library across our wide network.

If enticing and motivating new volunteers is a problem for your organization, MALF’s next webinar is sure to be of interest. Join us over the lunch hour on Wednesday, June 23 for “Making New Friends: Volunteer Recruitment and Cultivation.”


Beth Steinhorn, president of Colorado-based VQ Volunteer Strategies, will lead the 90-minute session. In her decades of consulting, Steinhorn has aided not-for-profits as varied as the Association of Zoos and Aquariums, American Red Cross, and Meals on Wheels. Past clients in the library sphere include the Public Library Association (PLA) and California Library Association.

“VQ Volunteer Strategies believes that by helping our clients shift how they think about and approach volunteer engagement, there’s no limit to what they can achieve,” Steinhorn shared.

Her deep understanding of national volunteer trends and emerging best practices will be of enormous value to grassroots Friends groups.

VQ_secondary_horiz_blue.png“While we don’t always think of it this way, Friends of the Library are in competition with many other worthy causes in their community for a finite amount of volunteer ‘bandwidth,’” explained MALF board member Melissa Brechon. Compounding matters, “There’s never a shortage of life obligations and other distractions to deter people from a new volunteer commitment.”

In addition to the training seminar, participants will come away with valuable sample and rubric documents from VQ: boilerplate volunteer position descriptions, a targeted recruitment primer, and samples of strategic messaging, to name a few.

Best of all, “Making New Friends” is free to attend.
 Registration is required – though open until one hour before the start of the 12:00-1:30 CDT event. (Don’t delay, though. Early registrants will receive additional communications as we draw closer to June 23.)