Free December Webinar Spotlights Volunteer Retention

Finding and recruiting new help is a challenge common to Friends – and shared by nearly all volunteer-run organizations. If your group has grappled with enlistment recently, be sure to watch MALF’s summer webinar on the topic (“Making New Friends”).

However, as any seasoned volunteer coordinator will tell you, recruiting is only half the battle. In order to be sustainable, Friends must be effective at volunteer retention, as well. In a nutshell, this means engaging and motivating volunteers in ways that increase the likelihood that one-time assistance grows into a long-term commitment to your cause.

That is easier said than done, even under ideal conditions… And with pandemic cautions and restrictions still an ever-present part of our lives, it is safe to say that we’re all operating under less-than-ideal circumstances. Across Minnesota and beyond, Friends of the Library are emerging from a slow period forced by COVID-19 and finding it challenging to mobilize and energize their volunteer workforce.

Fortunately, the news is not all bad. According to VolunteerMatch and The Nonprofit Times, the number of Americans willing to donate time and energy to a meaningful cause is stable, or even growing, across a wide range of sectors. Without exception, the nonprofits able to maintain these numbers are intentional about their retention strategies.

Beth Steinhorn, president of VQ Volunteer Strategies, will join MALF on 
Tuesday, December 7 (12:00-1:30 p.m. CST) to discuss exactly that!

In ‘Making New Friends,’ Steinhorn offered us insights learned from decades of experience coaching nonprofits as diverse as Meals on Wheels, the American Farm Bureau, and the Public Library Association. In this follow-up ('Staying Friends'), we will delve into replicable strategies and other best practices specific to volunteer retention.

In addition to an info-packed 90 minutes, attendees will come away with a valuable pdf handbook (“Recruiting and Retaining Volunteers in Uncertain Times”).


And here’s the best part. Attendance is FREE – to MALF members and non-members alike! Click here to save your seat. Be sure to do so no later than Monday, December 6.