Two Popular 'Giving Holidays' Fast Approaching

November 19 - Give to the Max Day
COVID-19 has upended a host of 2020 holidays and traditions. Happily, this year's Give to the Max Day is not one of them. Minnesota's semi-official giving holiday is a-go for Thursday, November 19. As in years past, GTMD brings with it a host of “bonus” fundraising opportunities. In total, a prize pool of $100,000 will be distributed to eligible nonprofits across 140 so-called golden ticket giveaways.

Friends of the Library across Minnesota have reported great success with Give to the Max Day – in no small part because of the campaign’s longevity, visibility, and donor trust. And the prospect of a $500-$6,000 golden ticket (one is awarded every 15 minutes) sure doesn’t hurt!

New to GTMD? 
Click here for donation solicitation tips and promotional resources.
 
December 1 - Giving Tuesday
If there’s a downside to Give to the Max Day, it is that Friends often find themselves competing with other nonprofits in their area for the same charitable dollars. As an alternative (or supplement to) next month’s competitive Give to the Max Day, consider Giving Tuesday.

Brainchild of the United Nations Foundation, Giving Tuesday falls the Tuesday after Thanksgiving (in this case, Sunday, December 1), and is intended as a charitable counterweight to the commercialism of Black Friday. Since its inception in 2012, nonprofit fundraising on this day has ballooned from <$20 million to upwards of $400 million.

Now a standalone organization with leadership support from the Gates Foundation, Giving Tuesday offers nonprofits of all types a valuable toolkit, communications templates, and other tips for making the most of this giving “holiday.”  
Click here for further details (including, again, that treasure trove of usable resources).