Register for Free "Libraries = Education" Webinar

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Posted by jim under Webinars, Education

Friends of the Library know better than anyone than libraries in the twenty-first century are about much more than books. Among other important services, libraries today offer an array of extracurricular classes, homework help clinics, and adult education opportunities.

webinar-globe.jpgUnfortunately, in many cases, the community a library supports is unaware of its value as an institution for learning. If this sounds familiar, a rekeying of the Friends message may be in order.

On February 23, United for Libraries and sponsor Demco invite you to attend “Libraries = Education,” a free webinar on library messaging and branding. Hosted by Howard County (Maryland) Library System director Valerie Gross, this hour-long session will leave you able to:

• Rebrand your library in a new, innovative way using strategic vocabulary.
• Increase respect for libraries as institutions of learning.
• Heighten your library's visibility and stature with community members and potential education partners like schools.
• Introduce this approach to key constituents and develop strategies you can integrate immediately into your work.

Click here to learn more, and to reserve your spot. Webinar is scheduled to begin at 1:00 p.m. CT.

2017 Minnesota Library Legislative Day Registration Opens

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Posted by jim

Minnesota Library Legislative Day is just around the corner. Friends of the Library – and library supporters of all types and stripes – are invited to converge at the Capitol in Saint Paul for the Big Event on February 21-22.  

Although Wednesday is the highlight, activities begin on Tuesday. MLA invites you to the Rice Street Library, 1011 Rice St., that afternoon. After light refreshments and an informal meet-and-greet, representatives of Capitol Hill Associates, MLA’s lobbying team, will get us up to speed on legislative developments affecting public libraries in 2017-2020.

If you are unable to attend the briefing, don’t worry. Capitol Hill Associates will host a repeat session the next morning at the Judicial Center (on the capitol grounds). You will then have a chance to meet with your congressional representatives and voice your support for libraries and their continued funding.

Click here to learn more, and to register for this free and truly invaluable advocacy opportunity. We look forward to seeing you there!

Recognize Library Marketing Excellence in 2017

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Posted by jim

estrat-gia-foco-e-assertividade-para-o-marketing--15.pngMarketing is every bit as important for public libraries as it is for-profit organizations. After all, our services are only valuable if patrons know about them. In recognition of this fact, Library Journal created its Marketer of the Year Award.

Sponsored by Library Ideas, a popular e-resource vendor, this annual honor comes with a cash prize of $2,000. Library Journal will also feature the 2017 honoree in its October 1 issue.

Criteria include a demonstrated ability to promote library services and happenings - successfully and in an innovative manner; marked improvements in library visibility in your community; and strong coalition building skills.

Nominators must include examples of their candidate’s print and digital work, an approximately 1,000-word narrative, and statistics to prove impact. Nominations from Friends of the Library are encouraged.

Click here to learn more. Submit questions, and completed submissions, to Deadline is August 8, 2017.