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Mark Your Calendars: April 23 Is Library Giving Day 2020

Fundraising is no easy thing, even for dedicated professionals who do it full time. It’s more daunting still for all-volunteer Friends of the Library, who ordinarily have far less expertise and experience to tap.

If giving campaigns are something you’ve struggled with in the past – or not even begun to explore – take a look at
 Library Giving Day. Brainchild of the Seattle Public Library Foundation, this one-day giving “holiday” is devoted solely to library causes and coincides with National Library Week.

Last year, over the inaugural Library Giving Day, 192 organizations from across the country (and four Canadian provinces, to boot!) took part, and gifts far exceeded organizers’ targets for a first-time giving event.

Thursday, April 23, 2020 marks the second annual Library Giving Day. If you missed out on the fun the last time around, now is the time to lay groundwork. Visit the initiative’s
 website for access to an array of free resources: tips webinars, template promotional and campaign materials, logo graphics, and more.

If you participatebe sure to report your campaign results in the official Library Giving Day portal after the fact. This allows organizers and participants to gauge the growth of the event over time.