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"Minnesota Libraries Transform Because…"

In the past year, frequent and attentive library goers may have seen tantalizing "Because" statements plastered to their library’s walls, doors, and shelf endcaps. ("Because access equals opportunity." "Because a library card is the most important school supply of all."). These messages are the output of a viral publicity campaign conducted by the American Library Association. “Because” statements answer the rhetorical but important question: Why are our libraries so important?

This month, in response to ALA’s phenomenal success on the national level, the Minnesota Library Association's new Legislative Working Group just announced a tagline contest of its own: "Minnesota Libraries Transform Because…"

Entering is simple! Complete the sentence, and post to Twitter along with #mnlibrariestransform. You are welcome to submit your entry online, instead. Collected submission may be used in collateral materials created for Minnesota Library Legislative Day and Virtual Library Legislate Week 2018 (scheduled for March 5-8).

One lucky winner will also receive a large, decorative print of their “Because” statement (and bragging rights, to boot)! Make sure you submit your entry by Friday, February 2. Good luck!

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