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Spotlight on Evy Nordley Finalist #3:

The Friends of the Ramsey Co. Library: Great Gatsby Gala

On February 1, after months of intense planning, the Friends of the Ramsey County Libraries pulled off a great fundraiser. A Gatsby-great fundraiser, to be more precise. Organizers tore a page straight from the Great American Novel and hosted a “Great Gatsby Gala” at the Roseville Library.

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(As many Minnesota bibliophiles know, author F. Scott Fitzgerald was born in St. Paul – less than ten miles from the Roseville Library venue.)

The evening, emceed by Minnesota Public Radio personality Kerri Miller, contained several elements common to Friends fundraisers. Silent and live auctions boasted over seventy donated items ranging from one-of-a-kind specialty items, to gift baskets, to fun dining, theater and sightseeing experiences.

The rest of the night was, as the name promised, a real blast from the past. Highlights included Roaring Twenties style dance lessons, a costume contest recognizing most authentic period dress, and a photo booth with Gastby-era props.

Having never done anything of this sort, the Friends paid special attention to advance publicity. A press release and event updates were sent to local media outlets, and the Friends, in partnership with the Ramsey Co. Library, sent out a large mailing of their own. Social media and tried-and-true word of mouth also played a role.

Commensurate with the party’s Roaring Twenties theme, planners set an ambitious fundraising goal of $20,000. By the end of the night, Ramsey County had met and surpassed that mark, with the live auction alone bringing in upwards of $8,000. After all was said and done, the Gala grossed $47,000 and netted nearly $35,000. This allowed the Friends to purchase more than 1,000 new items for circulation at library branches in Maplewood, Mounds View, New Brighton, Roseville, Shoreview, and White Bear Lake.

Attendance figures were equally impressive, with 250 “flappers” and “fellas” turning out at the Gala. Revelers included the Mayor of Roseville, all four Ramsey County Commissioners, and numerous business and community leaders. (Missed the big event? Don’t worry! The Friends of the Ramsey County Libraries is already hard at work planning a second annual gala for spring 2015.)